Avideh

Everything starts with a line

FA
(1)WHAT WE DO?(2)EXPERIENCE(3)BRANDING(4)BRAND STRATEGY(5)DIGITAL BRANDING(6)PACKAGING
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Experince

Brand is just a perception, and perception will match reality over time.

- Elon Mask

let's go down?

ATLBTLTTLHISTORIC CAMPAIGNBRANDINGBRAND ADVANTAGEDigital brandingwebsiteseo

Avideh Story

Everything starts with a line

point and line

When a person in a branding agency wants to define a strategy, he first perceives it in his mind. What does client want from me? Where are the communication points of the brand with the audience? What kind of dress suits the brand? What is the personality of the brand? How do I fit all the elements together? What color suits this brand? Which direction does it want to go or is it right for it to go in that direction?

The more we visualized in Avideh, the more we came to the conclusion that in art and communication, everything starts from a point and a line.

Three points for communication

Brand,
audience &
branding
agency...

Three points for communication

The point is not end of the word, but rather the beginning of the path. We reached the point in communication. A point by itself could not complete the meaning of our work. As a subway line, we needed stations or ellipsis dots to reach.,

By connecting these three points, we were able to create a new concept in communication. What every brand needs. Like a subway line, we need a few main stations and then substations can complete the brand.,

Our job in branding was to bring those three points together. A line connected the dots; the story of our brand started by connecting the dots. The best effort of a brand is to attract the audience and create brand awareness.

When you think of the brand, your heart beats fast and your mind skips a beat?

  • Define your brand advantage.
  • Stabilize your brand position.
Do you have a brand story?

Communication Strategy Planning

strategystrategy
How can we help?

Who are our services for?

We work directly with founders, CEOs and the teams they lead to align business visions with brand strategy. We believe that managers know their business more than we do, and we create tools for better visibility of their business and its globalization.

Most of our clients are transitioning from traditional management to modern management, entering new markets or launching new products. Our country needs to build strong brands to be able to compete in the international market.

With more than forty-three years of experience in this field, we have learned that for our success we must fight for our clients' goals. We are eager to create ways to help our clients to achieve the desired sales and build brand position. These ways may be simple and accessible, but our clients have not touched them before.

It is our art to provide a solution. If there is no way, we make one and we are the creators of novel things, refresh boring or tired brands and build new powerful business results in difficult conditions and daily challenges.

Clients always felt that we were by their side. In our meetings with them, they told us: "You care about our interests even more than our colleagues in the organization." They felt this positive energy from the very first meetings.

  • Planning and support
  • Knowledge transfer
  • Tools for brand teams
Do you have an SEO site order?
Above The LineATLBelow The LineBTLThrough The LineTTL

The difference between common types of campaigns in branding and advertising

ALT

Above the line Marketing

Television

Radio

Newspaper

BILLBOARDS

MAGAZINE

CINEMA

Brand Awareness

above the line Ads

ALT

Above the line advertising is done when you want to reach more audiences. This type of advertising is used when you have a high budget. Above the line advertising can create a niche for your brand if you have gone through your branding process. Creative and integrated campaigns can provide brand awareness to brand audiences by buying visual and environmental media. Television, radio, print media, billboards, cinemas, banners and posters are above the line advertisements.

Environmental advertising and media buying - Primax's new packaging launch campaign in 2021.
In the day of youth, a lamp should be lit for the night of old age

Plutarch

  • Determine the points of differentiation of your brand.
  • Identify your brand position
How can we help you?
BTL

Below the line Marketing

DIRECT MAIL

EMAIL

PPC

Exhibition

TELEMARKETIN

Response Driven

or below the line Ads

BTL

In BTL or below the line advertising, a face-to-face or direct marketing strategy is used. These ads are suitable for target customers that include a smaller number. These ads can be very effective when you have a limited budget, want to get the product sample to the audience or have a specific audience.

BTL

Telephone marketing, email marketing, direct marketing, and pay per click (PPC). PPC means pay per click, and that's why this type of advertising is called click advertising; for example, Google AdWords advertising is also considered as a type of click advertising, where the audience clicks on your link and you pay a fee, and a certain amount is deducted from your account. Guerrilla marketing is also considered BTL advertising.

Public relations (PR), sending letters or brochures directly, sending targeted and planned emails, exhibition and telemarketing and advertising at the point of sale or In Store Marketing are BTL marketing methods. This type of advertising is called response-oriented, which can directly lead to results. This type of advertising is also called result-oriented advertising.

TTL

Through The Line Marketing
TTL

or Through-the-line Ads

تبلیغات TTL شامل یک رویکرد یکپارچه است که در آن استراتژی ATL و BTL با یکدیگر ترکیب می شوند. در اینجا هدف به دست آوردن یک نگاه جامع از بازار و ارتباط با مشتری بسیار برنامه ریزی شده است. تمام استراتژی های TTL منجربه دید بهتر و آگاهی از برند می شود. مهمترین چالش فعالیت های TTL هزینه های مربوط به اجرای کمپین های تبلیغاتی مختلف است. معمولا فقط شرکت هایی که دارای حاشیه امن اقتصادی هستند، فعالیت TTL را با موفقیت اجرا می کنند.

کمپین های دیجیتال، مدیریت شبکه های اجتماعی، استفاده از ابزارها و تکنیک های بازاریابی دیجیتال و تحلیل رفتار مصرف کننده، می تواند اهداف برند را به خوبی پوشش دهد.

Make Your Vision Visible
رویای دست یافتنی

How do we process customer orders?

ما در آویده عمیقا‌ به درون سازمان‌ها نگاه می‌کنیم تا برند و نوآوری را از درون به بیرون شکل دهیم. با بیش از سالها تجربه، برخی از خلاقانه‌ترین برندها و درخشان‌ترین ذهن‌ها را راهبری کرده‌ایم. در کنار آنها آموخته ایم که می توان متفاوت بود.

شصت روز با آویدهشصت روز با آویده
Historical environmental campaign

ما به خود می بالیم که خالق کمپین های ماندگاری بوده ایم. این کمپین در تاریخ تبلیغات ایران باقی ماند. خلاقیت این رویداد در ذهن ها باقی مانده است. در رقابت با دیگر برندهای آب میوه‌ مانند سن ایچ و شادلی که در آن زمان پیشتاز بازار بودند، کمپین «هیچی تکدانه نمی‌شه!» یکی از برجسته‌ترین ایده‌های برندسازی و تبلیغات خلاقانه محیطی و کمپین های 360 درجه با فارسی‌نویسی بود که هنوز هم در کلاس های تبلیغات از آن یاد می‌شود.

تبلیغات محیطی تاریخی

THE

ماجرا از این قرار بود که در اتوبان مدرس، سن ایچ بیلبوردی با عنوان و اسلوگان بزرگ اکران کرده بود: سن ایچ و دیگر هیچ.

 روی بیلبورد بعدی با فاصله ی کوتاهی شادلی بیلبوردی اکران کرده بود.  اسلوگان شادلی: به سلامتی طبیعت بود. بیلبورد بعدی را ما اکران کردیم با اسلوگان: ولی هیچی تکدانه نمی شه!

 کاری خلاقانه با زیرکی خاص که سر بسر رقبا می گذاشت بی آنکه بی احترامی کند.

rocket

ما انتظار داشتیم برای خنثی کردن این ایده، سن ایچ و شادلی بیلبوردهای خود را از اکران خارج کنند. اما معرفت به خرج دادند و این ایده به خوبیپیش رفت. حرکتی تاریخی را در روزگاری که سایه ی جنگی هشت ساله، بر کشور سنگینی می کرد. این کل کل بین برندها به گونه ای متفاوت و خلاقانه به نمایش در آمد. میزان تحمل رقبا نشان داد که از این دست حرکت های متفاوت استقبال می کنند. آنها به معنای واقعی رقیب بودند. اساتید تبلیغات بعدها از این ایده پردازی ساده، با عنوان خلاقیت و فرصت طلبی مثبت در تبلیغات ایران و رقبا یاد کردند. ایده ای که در تیم ایده پردازی خلاق آویده، شکل گرفت. این رویداد در زمان خود تاثیر بزرگی در فروش تکدانه و برندینگ این تولید کننده داشت.

strong digital pereception
avideh

What is the difference between avideh and other agencies?

avidehHit Me!1

Our job is to develop a strategy to take the most appropriate actions for the brand, and we do this by coordinating the vision and business goals of organizations or individuals. Also, by codifying values, developing plans for growth, inspiring employees using strategic narration and telling the brand story in the real world or the virtual world and things like this, we create a powerful and integrated DNA or content for brands. Our task is to guide customers' experience of your brand; to determine where the brand position is and how it is supposed to be seen. We do this by creating a competitive advantage, key narratives and a creative vision in the most influential business sectors and the target market through the audience's perception.

3

Most organizations see branding as a part of marketing or advertising. As a result, money is spent and the wheels of business turn in low-profile advertising, but in this type of advertising, the key and root issues will never be solved. Our way of working is to show the true position of your brand.

4

There are many companies that can add some color to brands, but we're not one of them, sorry. Be careful in choosing your advertising agency. Our approach is to empower your entire business, not just marketing or advertising. By building a strong brand, we are mixed with hard work. Our work is not quick. If you are looking for foundational work in building your brand, change your agency and we will be by your side with sincerity and a work plan.

2

Most organizations see branding as a part of marketing or advertising. As a result, money is spent and the wheels of business turn in low-profile advertising, but in this type of advertising, the key and core issues will never be solved. Our way of working is to show the true position of your brand. There are many companies that can embellish the brands, but, with all due respect, we’re not one of them. Our approach is to empower your entire business, not just marketing or advertising. By building a strong brand, we engage in hard work. Our work does not yield quick returns. If you are looking for foundational work in building your brand, change your agency and we will be by your side with sincerity.

avideh
Why Avideh?
Why should we be original?

ما نام خود را " آویده " انتخاب کردیم و سعی کردیم در رفتار نیز همانند معنای نام خود مشتاق، پاک، نجیب، معصوم و بکر باشیم. این افتخاری است که سالم زندگی و کار کرده ایم. سرمایه ی ما اعتبار ماست. نوآوری با بکر بودن هم آواز است. شوق، پاکی و نجابت، اصلهایی انکار ناپذیر در درونمایه ی برند آویده است. ما اینجاییم تا خالق ایده های مزیت ساز باشیم.

THINKDREAMBELIEVE
big,
AND THE RESULTS
WILL BE BIG
AVIDEH BRAND AGENCY
,

با این سمت‌ها و تیم‌ها چالشی دلنشین را آغاز می کنیم:

  • The founders
  • Senior managers
  • Marketing managers and brand managers
  • Creative and innovative teams
  • Professional teams of each brand
  • Marketing, advertising and public relations (PR) teams
  • Build your brand position.
  • Define the brand slogan.
  • Reveal your archetypes.
  • Reveal your brand distinction
Read our customer reviews
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